My draw dropped open when Norman told me how much money in energy costs he saved a Brazilian company. He and his team take a decidedly business approach to their environmental efforts. And, Norman is quite articulate about the power of using your "breakdown" as your "breakthrough." He details the time his hand went numb as well as when a friend called him for help. Both stories remind us that Founders are not superhuman. We need people and habits that support our well-being.